For boutique owners · ecommerce brands · product-based businesses
This is where consistent revenue starts.
Sales Lab is the membership that teaches product-based sellers how to convert the audience they already have — through a store that sells, offers that move inventory, campaigns that actually work, and email that closes.
$97/month or $970/year
Includes full Marketing Lab access.
The real issue
The real problem isn't your content.
It's that you don't have a sales system.
Most product sellers have a marketing problem on the surface and a sales problem underneath. You can grow your following, post consistently, and still end every month wondering why the numbers did not move. That is not a content problem. That is a conversion, offer, and execution problem.
You do not need more traffic. You need to know what to do with the traffic you have.
Each month inside Sales Lab you will know:
- Exactly what your conversion rate is — and what is causing it to drop
- Which lever is holding your revenue back: traffic, conversion, or AOV
- What your store is doing wrong and the specific fix for each page
- How to build an offer that gives people a reason to buy now — not later
- What your email should be doing that it is not doing yet
You stop running promotions and hoping. You start running campaigns and knowing.
Be honest with yourself
This is for you if…
- You have an audience — but your revenue does not reflect its size
- You run promotions but they feel reactive, not strategic
- Your store gets traffic that does not convert and you do not know exactly why
- You know email should be doing more but you are not sure what to fix
- You have had good months — you just cannot figure out how to repeat them
If you are still building your audience and working on consistency, start in Marketing Lab. Sales Lab picks up where visibility ends.
What's inside
What you get inside Sales Lab
39 lessons. Two phases. One outcome — a store and a system that sells consistently.
Phase 1 — The Foundation
12 lessons covering why it's not working and how to fix it.
Part 1 — Why It's Not Working
Lesson 1
Marketing Gets Them There. Sales Gets Them to Buy.
Lesson 2
How a Buyer Actually Decides to Purchase
Lesson 3
Is Your Store Actually Ready to Sell?
Lesson 4
Is Your Assortment Built to Sell?
Lesson 5
How to Use Email and Text to Sell — Not Just Announce
Part 2 — How to Fix It and Scale It
Lesson 6
How to Make a Sale Right Now
Lesson 7
How to Move Inventory That Isn't Selling
Lesson 8
How to Make More Money From Every Order
Lesson 9
The Difference Between a Promotion and a Campaign
Lesson 10
How to Build Your First Campaign
Lesson 11
Running the Campaign — What to Do While It's Live
Lesson 12
Reading the Results — What Your Numbers Are Actually Telling You
Phase 2 — The Core Curriculum
27 lessons across 6 parts.
The deep work that separates sellers who have good months from sellers who build consistent revenue.
Part 2A — The Framework (1 lesson)
The Revenue Equation: Traffic × Conversion Rate × AOV. The one framework that explains every revenue problem you have ever had — and tells you exactly which lever to pull.
Part 2B — Your Website (8 lessons)
Homepage, collection pages, product pages, photography, copy, trust and social proof, checkout, mobile and speed. Your store audited, diagnosed, and fixed page by page.
Part 2C — Your Offer (5 lessons)
What makes an offer vs. a product, offer construction, urgency and scarcity done right, guarantees and return policies as sales tools, the full promotions toolkit.
Part 2D — AOV (5 lessons)
Pricing architecture, bundle strategy, upsell mechanics, the threshold system, and the AOV math. How to make more from every customer who is already buying.
Part 2E — Email and SMS (4 lessons)
Writing emails that sell, segmentation strategy, behavioral sequences, and SMS as a closing channel. Your email system built to run and convert without you touching it every day.
Part 2G — Reading Your Business (4 lessons)
Revenue by channel, diagnosing your weakest lever, the full sales audit, and building your 90-day plan. How to stop managing by feeling and start managing by data.
Every month you also get
Coaching, community, and a plan — on repeat
Teaching Call — 2nd Wednesday
A live lesson built around what is happening in the retail calendar right now. Not evergreen theory — timely, specific, and immediately applicable.
Support Call — 4th Wednesday
Bring your numbers, your campaign, your store, or your question. We work through it live.
Weekly Recap (Thursdays)
A short weekly business prompt so you are never more than seven days from the next right move.
The Sales Lab Community
A space for product-based sellers at the same stage. Ask questions, share results, and get feedback from coaches who know your business model.
Everything you get
Add it all up — then look at the price.
The curriculum and coaching are just the start. Every Sales Lab member also gets the done-for-you tools and bonuses below — and right now, two limited launch bonuses on top.
The full Sales Lab system — 39 lessons + monthly coaching + community
Included
The Money Map — your monthly done-for-you sales plan (one money move a day, fully written — swipe copy, the math, what to track)
Included monthly
The Inventory Challenge ([dates — e.g. July 6–24]) — a guided challenge to move slow stock and turn dead inventory into cash
$97 value
The Sales Lab Course Library — full access included
Five premium courses — the same trainings we sell on their own — unlocked the moment you join.
- • Boutique to Bank — the step-by-step system for turning a product brand into a profitable, bankable business.
- • Inventory Rehab — diagnose, fix, and move problem inventory so your cash stops sitting on the shelf. (Pairs with your Inventory Challenge bonus.)
- • Shopify Course — build and optimize a store that's actually built to sell.
- • Klaviyo Course — set up the email & SMS flows that recover carts and drive repeat orders.
- • Ads Course — run paid traffic that brings the right buyers to your store.
$497 value
Marketing Lab membership — the full visibility and content curriculum, a $57/month membership on its own
$57/mo value
Two 1:1 Strategy Sessions with Jance — private coaching calls to map your campaigns, review your numbers, and build your plan
$594 value
Bonus value, annual — $1,245+
You pay: $970/year
Monthly members get every bonus except the 1:1 sessions. Annual members get it all — and pay for 10 months, not 12.
Bonus
Sales Lab includes Marketing Lab — at no additional cost.
Marketing Lab is a $57/month membership on its own. Inside Sales Lab, you get access to both — the full visibility and content curriculum plus the complete sales system — for $97/month. If you were to join both separately, you would pay $154/month. Sales Lab members pay $97.
Your bigger journey
How Sales Lab fits into your bigger journey
STEP 01
Marketing Lab — $57/month
Get visible. Build an audience. Drive consistent traffic to your store.
STEP 02
Sales Lab — $97/month (includes Marketing Lab)
Convert that traffic. Build offers that sell. Run campaigns that produce consistent revenue.
STEP 03
EPP — E-Commerce Profit Plan — $2,997 or $349/month
Build the profitable business behind the selling. Inventory, margin, retail math, and the operating system for scaling.
You can enter at any level. Each tier builds on the one before it.
Real founders, real results
Here is what happens when you stop announcing and start selling.
Kasha Stewart
Under 1 year of business
"Hey ladies, with the day not even over just yet I have officially hit my first $1k+ day !!! I have really been implementing everything taught in these amazing lessons and couldn't be more happy with the results! Thank you Jance ❤️"
Pricing and commitment
Sales Lab — $97/month or $970/year
Cancel anytime. New lessons added monthly. Coaching calls every other Wednesday.
Everything inside
- 39 lessons across Foundation and Core Curriculum
- The Money Map — your monthly done-for-you sales plan [NEW]
- Monthly teaching call & monthly support call
- Weekly business recap
- Sales Lab community
- Marketing Lab membership included ($57/mo value)
- The Inventory Challenge, [dates] ($97 value · launch bonus)
- The Sales Lab Course Library — 5 courses included ($497 value)
Monthly
Cancel anytime.
- Everything inside (above)
- The Money Map every month
- The Inventory Challenge ([dates])
- The full Course Library included (5 courses)
- Marketing Lab included
Annual
Cancel anytime. Pay for 10 months, get 12.
Included free · $594 value
Two 1:1 Strategy Sessions with Jance
Private coaching calls to map your campaigns, review your numbers, and build your plan — yours when you go annual.
- Everything in Monthly
- Two 1:1 strategy sessions ($594 value)
- Two months free vs. paying monthly
You're one decision away from having a real strategy behind every promotion you run — and finally understanding why some months work and some months don't.